So what makes a vacation a so fulfilling experience that it remains as a milepost in your life. Stories begin often like: "...remember the time in Aruba...". These experiences makes you overlook other moments that may be below expectations. A vacation filled with these enriched or even enlighted moments and experiences is what we want in a vacation, and destinations work to provide.
Let's face it, Service quality can only be a spoiler. Nowadays everyone expects decent service skills. Some may be more demanding than others, but there is some tolerance to be found. Off course this, as any other aspect, should be aligned with the brand attributes and promises. This helps have an idea of the tolerance one would expect in terms of the quality of the delivery of the service. The other persons influencing the above is also an important dynamic.
Another very tactical aspect is the physical attributes. Think feng shui. Clean, presentable, beautiful and or interesting. Engaging. Very straight forward. I don't think further elaboration is needed.
Engagement and interaction is key in a true memorable experiences. This is often a combination of the interaction within the group or party itself and the interaction of the party or group and its members with the surroundings and its features. This aspect can be discussed till the cows come home, but the bottomline is that this engagement and interaction dictates the intangible "atmosphere". It all needs to be positively aligned with preconceptions. Exceeding and delighting.
I think Aruba bring good cards to this poker game, while other islands are doing also a good job. And to continue the poker analogy, some other destinations may be bluffing too much. Let's not rest on the laurels, rather continue to devolop these to maintain competetive advantage and build brand value.
No comments:
Post a Comment